It was a massive vote of confidence for Hussle, and put the spotlight on him as a musician to keep a close eye on. The run sold out – even Jay Z chipped in, buying 100 copies of his own. In 2013, he put 1,000 copies of his album Crenshaw up for sale at $100 each, rallying fans around the hashtag #Proud2Pay. Hussle’s laid-back LA drawl and excellent taste in beats make Mailbox Money a must-listen album. His sales tactics would mean nothing if his albums sucked, but Mailbox Money is proof that you can make a profit with good music. Hussle won’t reveal what the contents of the CD package are – that, he says, is for paying customers to discover – but a purchase comes with an invitation to a private listening session for Hussle’s next album. But if you tell me the goal is to inspire? That makes my job a lot easier.”
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I don’t even know how to create with those things in mind. It’s more realistic than trying to aim for radio play, or trying to satisfy an A&R, or the other gatekeepers on these platforms. the metric that dictates whether or not a project is a success. “Money is a tool – it’s the means, not the end. “The highest human act is to inspire,” he says. Hussle doesn’t hesitate before answering.
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The feedback and the connection I have with these people help me understand the psychology of the person paying $1,000 for some songs that, realistically, you could download for free.”Īnd what has he learnt about that psychology? Who are these people spending a good portion of a month’s rent on an album? Every time I get a transaction, I get a text on my phone, and I’ve been hitting them back. When I get on the phone with Nipsey, a week after his album release, he’s sold 60 copies, and is in a very good mood. But if you want a physical copy, of which only 100 have been made, you’ll need to pony up that thousand bucks.ĭozens of people already have. The Los Angeles rapper has put his new album, Mailbox Money, online for free.
That’s the question Nipsey Hussle is asking.
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